Lately many of my customers have been asking me this question: "Which program is better? Adsense or Yahoo Publisher?" It sounds simple, but the answer is not. The reason being is that both programs work well, but both also have different places when considering whether or not to use them for a specific website. Here's why. Adsense has been around for a while now, and at the moment has the lion's share of the market in the PPC (Pay Per Click) game. But anyone who has been promoting them on their websites will tell you that the payouts have also gotten gradually smaller as time has gone on. Why? Well it's easy, they are still the best game in town, so they aren't worried about losing their publishers to another PPC. But then came Yahoo Publisher. Which unless you've been living under a rock for the past ten years, you already know the name, and know how big that company is. And with the purchase of Overture, Yahoo is coming into the game well equipped and ready for a fight. So, what's the difference between the two? Here is what I've been able to learn from my own websites. Yahoo, overall, is paying more per click then Adsense. But before you jump from this article and start changing your code, read on a bit more. Yahoo Publisher seems to be paying more then Adsense on similar content, BUT... Their ads are not nearly as contextually targeted as Adsense. So this can present a problem for website owners. For example, if you have a website that it's primary topic is 'HOME MORTGAGES', Adsense will display ads that only link to mortgage sites. But that's not true with Yahoo Publisher. Yahoo Publisher might display some mortgage ads, but also might display a Payday Loan ad (BTW if you need a payday loan, check out this page http://www.thegiftedone.com ), Vonage ads (Vonage must pay them some big money, as they seem to be the default when the script doesn't know what to do), or some other ad that does not relate to the content of your website. How do you choose which program is right for your site? This depends on the site itself and the type of surfers that frequent it. If you have a site that is highly targeted for a certain keyword, then I would suggest you stay with Adsense. This will keep the ads focused and targeted to your customers, presenting them with content that they will click. If they came to read about cooking recipes, they probably won’t click the Vonage ad. Here’s an example of a content targeted website: http://voip.magicanswers.com However, if your site is more of a surfer hangout, where people go when they are bored, or if your site covers a multitude of topics, then you might be better off loading it up with Yahoo Publisher ads. This type of surfer is more likely to click an ad that’s off topic, which in turn would pay you better. At this point what it comes down to is the click thru ratio. If monitored closely, you can determine what your surfers like and what they don’t like. What they click and what they don’t click. If one program is not performing well for you, then try the other. I’m sure that as time goes on, Yahoo Publisher will become more targeted, and surely will be more competitive. With Google’s Adsense as an adversary they have quite a fight on their hands. My advice to you is this. If you have one website, then optimize your PPC links for YOUR website surfers. If you have many, optimize each site accordingly, but do take the time to test each program. Find out which one will pay you more. Whether you own a giant corporation with hundreds of websites, or a home based business branching out to the internet, the bottom line is always the bottom line. Which comes down to the paycheck. A simple test might lead you to more money, which is always the goal.
About the Author: Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1996. This article may be reprinted freely as long as all links remain active. http://www.affiliatewebsitedesign.com http://www.magicanswers.com http://www.thegiftedone.com
"Which program is better? Adsense or Yahoo Publisher?"
Yahoo SEO Techniques
Different Search Engine Means Different Algorithm
All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive keywords it may actually provide an easier way to generate search traffic than gearing all your efforts solely towards Google.
The Most Important Yahoo Optimization Factor
The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass. While that may make it sound easier than concentrating on generating a huge base of inbound links as you would for Google, Yahoo optimization presents its own challenges and its own unique quirks that you should consider.
Looking At Keyword Density
Because of the relevance that Yahoo places on the content within your site, the keyword once again becomes a vitally important aspect of your research. While Google have been striving to promote sites that use organic content and webmasters and SEOs have been optimizing with around 2% to 3% keyword density Yahoo prefers a much greater density level. The danger, of course, is that giving Yahoo what they want may cause Google to deem your content as being keyword stuffed but there is another difference between the two algorithms that can help to counteract this problem.
Using Stems, Inflexions, And Variants Of Keywords
Yahoo is very heavily language based. This means that it is, strictly speaking, more aware of the nuances of the written language. It will include synonyms and inflexions of a keyword when considering your keyword density; something that Google does not consider to the same extent. This means that it is possible to optimize for both without diminishing your ranking with one another.
How To Optimize For Yahoo Without Getting Penalized By Google
Google likes a density of around 2% and Yahoo likes a density as high as 7% or even 8%. This means that you can effectively use 4 variations of a single keyword or phrase and a density of 2% for each. This offers further advantages. With Google you are now gearing your content towards four different keywords and offering the level they want, and you are still providing Yahoo with the much higher density rate that they require. Because you can include plurals and further stems of keywords this means you can write in a much more natural tone.
Using The Near Forgotten Meta Tags
One area that a lot of SEO professionals and webmasters alike now tend to overlook is the Meta tag. However, Yahoo appears to still give consideration to the keyword and description tags in particular. This is quite rare in the case of most search engines and Google certainly do not look for keywords in your Meta tags. Do not attempt to dupe Yahoo, though, and only include keywords that genuinely appear on your page and are relevant to your topic.
Regular, Fresh Content Is King
You’ve probably heard the saying that “content is king” and this is even truer when considering Yahoo optimization. The more content you provide the better. This may mean making regular additions to your site but it will generate the kind of results you are looking for. Blogs are also a very good way to continue adding relevant content to your site that Yahoo will smile down on.
The Lazy Yahoo Bot
Compared to other search engine spiders the Yahoo bot is a comparatively lazy animal. It doesn’t crawl as often as other bots and it certainly doesn’t crawl as deep into your site to find all of your pages and index them. This means you should pay extra attention to creating a legible sitemap and keeping it updated as regularly as possible. Yahoo has a sitemap submission feature that is similar to Google’s and using this is heavily recommended to try and ensure that Yahoo stays on top of the infrastructure of your site and ranks you accordingly.
Inbound Links And Controlling Them Yourself
Inbound links are still important to Yahoo, but again a lot of emphasis is placed on content. Textual relevance seems to be one of the most important factors so having control over your inbound links and being able to determine the pages where they appear and the anchor text of each is important. Perhaps the best way to generate inbound links for Yahoo optimization is to use the article directories to your benefit.
Yahoo Optimization Conclusion
Google may be the search engine that everyone talks about and optimizes for but ignoring Yahoo would be foolish. This is especially true because while the Yahoo algorithm is quite different to the Google one and other algorithms, it is still quite easy to optimize for both. The most important factors to remember are to use relevant Meta tags for every single page of your site, include as much content and update your site with new content as often as possible, and update a sitemap both on your website and with the Yahoo sitemaps function.
About the author: Matt Jackson ,WebWiseWords specializes in SEO writing geared toward any search engine or any SEO guidelines. They can create website content pages, articles, blog entries, and more that utilize search engine optimization rules to help promote your site with all of the major search engines, not just Google.
You Can Make Money Doing Online Paid Surveys!
For the past few years, there has been a lot of talk going on about earning money by taking surveys online. Yet despite the buzz, many people are still skeptical about online paid surveys. Where does this skepticism stem from? Perhaps it comes from misinformation or the lack of information. Thus I thought it would be great for everyone if I were to share my experience in this field. I do not claim to be an expert but I do have a lot of experiences with taking paid online surveys. Trust me, if you like spending your free time online, participating in online paid surveys is one way to make good use of that free time. The basic idea is to earn money while enjoying yourself. Majority of companies engage in market research. This is how they try to get into the minds of their customers. They try to find out what we use, what we want, when and how we want it. Be it products or services, the goal is the same – to give the consumers what they want. In the old days, their methods were primarily limited to telephone surveys and questionnaires over the mail. With the Internet, research methods have undergone a revolution. It is now easier to get in touch with a broader consumer base. This is where we come in. We are the consumers. The companies want our opinion. They need it. Normally, manufacturers make use of another entity – the market research companies. These are the middle men who specialize in getting information out of consumers. These are the institutions we actually sign up with when we want to participate in online surveys. One important thing you must not forget is what I said in the beginning – I earn money through surveys as a supplement to my regular income. I have no dreams of becoming a millionaire out of this. Legitimate survey companies usually offer cash payments in small amounts – not more than $100 perhaps. More often, each survey will earn you anything from $1-$5. Think about it though, small things add up to big things. A note of caution: be wary of survey advertisements offering prizes that are just out of this world. Try to verify their legitimacy by checking out blogs and other paid survey sites which review such companies. So why not try it out? Look for some well-known names in the online paid survey business. Make use of websites that have already gone through these companies and listed them according to their features. That will make things easier for you. Remember, when signing up for the first time, fill out your profile clearly and thoroughly as this will be the basis for your participation in surveys. It’s easy, simple, and fun. About The Author:Nicolas Woiwod,Over the past few years, Nicolas Woiwod has accumulated a lot of experience in participating in paid online surveys, paid e-mails, and affiliate marketing. To reap the benefits of his extensive knowledge, please visit: http://www.paidsurvey24.com
