Complete Adsense Guide: THE DO'S AND DON'T OF ADVERTISING PROGRAMS- ADSENSE IN PARTICULAR

THE DO'S AND DON'T OF GOOGLE ADSENSE.

1. Consistency is Good.

Google in my opinion is too, er, nosy, yes, that's right, nosy. Here's why, when I first signed up for a Google Adsense account, I got roughly 2 -3 dollars from the ads a day. A few weeks later, I got more visitors, and i got around 30 - 50 dollars. Then, they emailed me and said this:

QUOTE

Hello Anthony,

It has come to our attention that invalid clicks have been generated
on the ads on your web pages. We have therefore disabled your Google
AdSense account. Please understand that this step was taken in an
effort to protect the interest of the AdWords advertisers.

A publisher's site may not have invalid clicks on any ad(s), including
but not limited to clicks generated by a publisher on his own web
pages, clicks generated through the use of robots, automated clicking
tools, or any other deceptive software.

Practices such as these are in violation of the Google AdSense Terms
and Conditions and program polices, which can be viewed at:

In furry, I had about 340 Dollars US sitting in my Adsense Account, my first reaction was, W.T.F.

So, I emailed them again,

QUOTE

Hello, I have no knowledge of me generating any clicks on my own,
clicks through robots, automated clicking tools, or any other
deceptive software.I have been using this program with respect and
followed the Google Terms and Conditions.

If I have reached any steps with may have to do with invalid clicks, I
would like to know in detail what I may have done to result to this.
But in the current state of things, I would like you to review my
status and enable the Adsense program again.

Sincerely,

Anthony

And they merely replied:

Hello Anthony,

Thank you for your email.

QUOTE

By disabling your account, we feel that we have taken the necessary
measures to ensure that invalid clicks will not continue to occur on your
site.

We understand that you wish to receive specific information regarding the
invalid clicks we have observed. Due to the proprietary nature of our
monitoring system, we cannot disclose any specific details of these
clicks. We would like to reassure you, however, that we have thoroughly
re-reviewed your account data upon receipt of your response and have
reconfirmed that invalid clicks were generated on the ads on your site.
According to our policy on this matter, we have disabled your account in
order to protect our advertisers.

As outlined in our program Terms and Conditions, Google reserves the right
to terminate any publisher's participation at any time.

Sincerely,

The Google Team

Now, clearly you can learn from this lesson that Google watches your account VERY closely, and if they notice that there's something "fishy" going on with your account, they say "Bye Bye" to your account. I still insist till today that I never did anything against the Google Rules and TOS. So, If you suddenly have a jump in the number of Clicks that you get, you might just get screwed over by Google. That's why you always want a steady stream of visitors, or else, you'll risk having your account suspended, like what happened to me.

2. Keywords are the KEY.
I mentioned earlier that Google tends to not accept blogs for the Adsense Program, here's why: Blog's as you know, give out a wide variety of information, one day, the author could be talking about Goose Repellent, the other he could be talking about Computers. The was Adsense works is that it scans your page for keywords, then applies those keywords into the advertisements, therefore, if you're website is all about Computers, you'll have computer-based ads, if it's about goose repellent, then, you'll, er, have goose repellent ads. The thing about ads, is, that they all aren't worth the same price per click. So to say, if you have a computer ad, and someone clicked on it, you'd probably get $2 for that, on the other hand, if you had a Goose Repellent site, you'd get 2 cents for that click. So, if you had a blog, then you could talk about certain keywords and you’d get more revenue, as opposed to a goose repellent site, which cant change their content.
Therefore, it's important that you maximize your revenue by using "expensive" keywords, such include:

Web Hosting - 2 - 8 dollars a click
Computers 1 -3 dollars a click

So, if you website is technology oriented, you’ll tend to get more money than those who use a Goose Repellent site.

In addition, Google checks the amount of times your page uses a certain words therefore, if you have the word “cpu” 100 times on a site, it’s very likely that your advertisement will inceldue something that has to do with CPU’s.

You can use this handy Keyword density checker to see how many words and stats on you keyword density of a website. http://www.ranks.nl/tools/spider.html. Limit is a 40k website.

3. DO NOT click on your own ads.
Seriously, if you click on your own ads, Google automatically logs you IP address, and then it notifies a moderator, then, well, you’d be pretty screwed. Because you aren’t allowed to click on them, and if you’re the sneaky type, you’d go to computers with different IP’s and click on the ads yourself. It’s a good idea, but, again, Google also monitors how frequently the ads come from the same IP, therefore ,even if it’s not your computer, but you use it to click from it frequently, Google will notice, Google tends to go for a wide variety of IP’s to ensure that it is actually getting real visitors.

More links related to Google Ads you might want to check out

Read More Here: http://www.trap17.com/index.php/google-adsense_t6544.html